Briggs AnalyticsIs 10 years of Salesforce history worth money?
In this article
Why would anyone pay for Salesforce history?What makes it worth more or less?What is the number?How do I export Salesforce without losing anything?What stops the deal?Why would anyone pay for Salesforce history?
A CRM with ten years of won and lost deals is a record of thousands of decisions a buyer made, with the outcome attached. That is the shape of record buyers pay for: the pitch, the objection, the follow-up, the result.
The market is public. Google won a court-run auction for Spirit Airlines' de-identified records with a $10 million bid in August 2026 (Business Insider), and one buyer of business data announced on October 9 that it will spend $1 billion over the next twelve months on companies' operating records (The Next Web). Those buyers want the same kind of record a 45-person company keeps in Salesforce, just less of it.
What makes Salesforce history worth more or less?
Salesforce history carries more value when activity logging was real. A pipeline where reps logged calls, emails and meeting notes is worth more than one where only the stage changed. Reports and dashboards that show how the team used the data add to it.
Years matter most. The same company with three years of Salesforce history instead of ten sits around $45,000 to $110,000 on the Briggs Analytics estimate. Digital, English-language records count in full; mostly paper counts at half.
See what your company's operational data could be worth.
Free estimate · about 2 minutes · no files required · no obligation
Get my estimate →What is the number?
For a 45-person U.S. company, ten years of history, Salesforce as the main system: roughly $150,000 to $360,000. That is a Briggs Analytics estimate built from what buyers publish about what they pay and want, and from the company's shape. A buyer sets the final price after its own review. How the estimate is built.
How do I export Salesforce without losing anything?
Run a full data export (Setup, Data Export) and keep the attachments and the activity history, not just the object tables. The window to pull data after a contract ends is short and set by your agreement, so do it before the renewal date.
What stops the deal?
Customer contracts that limit how their information can be used, and personal data of contacts. Customer and contact identities never go into a license; what the buyer wants is the process, not the names.
Two more things every buyer checks: whether your customer contracts allow secondary use of records about the work, and whether the company actually owns the records (not a contractor, not a former partner). Have yes-or-no answers ready. What buyers reject, and why.
In short
- Ten years of Salesforce is the kind of record buyers of business data pay for: leads and the rest of the trail.
- Briggs Analytics estimate for a 45-person U.S. company with ten years of Salesforce history: $150,000 to $360,000. Three years: $45,000 to $110,000. Not an offer.
- Export the full history with attachments and notes while the subscription is active.
- Customer identities never go in. Ownership of the records and your customer contracts decide scope.
Questions owners ask.
Do I have to give the buyer access to my Salesforce account?
No. You license a copy of the records the agreement covers. You keep the account and the originals. To find out what it could be worth, you send nothing at all.
My company is still running. Can I license Salesforce history and keep using Salesforce?
Yes. A license covers a copy of past records. The company keeps running exactly as it was.
We only have four years of Salesforce. Is that worth checking?
Yes. Three years of history for a 45-person company is around $45,000 to $110,000 on the Briggs Analytics estimate, and years in other systems add to it.
Does the buyer get my customers' names?
No. Customer and contact identities are removed before any buyer sees a record. Buyers want how the work got done, not who the customer was.
