Briggs AnalyticsWhat buyers pay for, and what they never take.
The records of how your company actually gets work done, by system and by industry. Customer names, payment details and health records are out, every time.
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By system. What each one is worth.
Buyers rank records by how much of the work they show. A record with its history and its outcome beats a snapshot.
| System | What buyers want from it | Value |
|---|---|---|
| CodeGitHub, GitLab, Bitbucket | The repository with its full commit history, pull requests and reviews. The final version alone is worth a fraction. | Highest |
| SupportZendesk, ServiceNow, Freshdesk, Intercom | Tickets with the back-and-forth and the resolution. Linked to the fix in code or the credit in billing, higher still. | High |
| Jobs and projectsServiceTitan, Jobber, Procore, Buildertrend, Jira, Asana | Estimates, work orders, change orders, task boards, with outcomes. | High |
| FinanceQuickBooks, NetSuite, Xero, Sage | Month-end close, reconciliations, invoices and the approvals behind them. | High |
| Industry systemsEncompass, Applied Epic, Clio, Bullhorn, Epic | Underwriting files, claims, matters, placements: the whole workflow with the decision at the end. | High |
| CRMSalesforce, HubSpot, Dynamics, Pipedrive | Pipelines with won and lost outcomes and the notes in between. Contact details are stripped. | Medium |
| Email, chat, documentsGmail, Outlook, Slack, Teams, SharePoint | Threads about getting the work done, with threads intact. Worth most when linked to the systems above. | Medium |
| ContractsDocuSign, Ironclad, shared drives | Agreements and the redlines behind them. | Medium |
By industry. Who is being asked for right now.
| Industry | Demand | Why |
|---|---|---|
| Mortgage and lending | Strong | Underwriting files with decisions. The top published offer band in the market is built for this. |
| Insurance agencies | Strong | Quotes, binders, claims and the notes between them. |
| Software and IT services | Strong | Code with history, tickets, deploys. Every buyer wants it. |
| Roofing, HVAC, construction | Strong | Job files from estimate to invoice. Few companies have offered them yet. |
| Law and accounting | Steady | Matters and engagements. Slower because of privilege reviews. |
| Contact centers and BPOs | Steady | Only where client contracts allow. Check first. |
| Retail, agencies, real estate | Lighter | Fewer buyers asking. Still worth the check if the records are deep. |
Demand as of October 6, 2026. We ask every buyer each month which profiles are highest priority and update this table.
What raises the number. What kills it.
Raises it
- More years of history in the same systems
- More people doing the work that got recorded
- Systems that link to each other: ticket to code, job to invoice
- Outcomes visible: resolved, won, lost, paid, shipped
- Clean rights: contracts allow it, contractors assigned their work
- English, US-based
Kills it
A customer list with nothing behind itSnapshots with no historyRecords locked by customer contractsNothing recorded in any system, however big the companyAnything you cannot say you own
Never included. Any buyer, any deal.
Removed before anything leaves processing, and you approve every category first. How that is enforced →
Buyers want
- Support tickets and how they got resolved
- Job records, estimates, work orders, change orders
- Code with its full history
- Internal threads about getting the work done
- Month-end close, reconciliations, underwriting files
- Contracts and the redlines behind them
Never included
Customer names and contact listsCard numbers, bank details, social security numbersHealth recordsAnything a customer contract says you cannot shareAnything you have not personally approved
Questions about what qualifies.
Does my customer list count?
No, and it is never included. Buyers want how the work got done, not who it was done for. A company whose only asset is a contact list has nothing to license.
We only have two years of records. Is that enough?
For the enterprise buyers, usually not; most want three or more. For the shut-down buyers, yes, if the code and project history are intact.
Our records are spread across six tools. Is that a problem?
It is the opposite. A ticket that links to a job that links to an invoice is what buyers pay a premium for. The two-minute check asks which systems you run so we can see the links.
Does paper count?
Not on its own. Buyers license records from systems. Scanned job files with no system behind them are rarely licensable.
What if some records are under NDA or a client contract?
They stay out. Companies with some restricted clients still license the rest. Say so on the check and the buyer scopes around it.
Some buyers pay in seven days.
First introduction wins. Find out where you stand.
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