Every public AI data licensing deal, with the numbers
The public record, in one place. Google paid $10 million for Spirit Airlines' operating records in August 2026. Reddit disclosed $203 million in AI licensing contracts in 2024. One buyer shows a $173,163 payment to a small business owner. Closed startups get $10,000 to $100,000 through wind-down firms. A single code repository starts at $5,000 at one marketplace. Every entry below has a source and a date. See where your company sits.
The deals
| Date | Deal | Amount | Source |
|---|---|---|---|
| Aug 2026 | Google buys Spirit Airlines' business data in a bankruptcy auction with two other bidders at $12.5M and $7.5M; passenger profiles excluded | $10,000,000 | SiliconANGLE, citing Reuters |
| 2026 | A buyer that works with small and mid-size operators shows a closed deal with a business owner on its home page | $173,163 | Buyer's site, on file |
| 2026 | A wind-down firm's typical sale of a closed startup's Slack, email and code; about 100 deals a year; on track to return $10M+ to founders in 2026 | $10,000 to $100,000 each | Fast Company, Apr 2026 |
| 2026 | A code marketplace's published repository deals, with a $5,000 floor and the seller keeping 80% | $68,000 to $220,000 | Marketplace's site, on file |
| 2026 | A licensing platform's cumulative payments to rights holders across all data types | $20,000,000+ | Platform's site, on file |
| Aug 2026 | A marketplace launches for individuals to sell personal data to AI labs (consumer, not business) | Not disclosed | Axios, Aug 6 2026 |
| 2026 | AI firms buying internal data from liquidated companies, Germany and US | Varies | heise |
| Feb 2024 | Reddit discloses AI data licensing contracts, including with Google | $203,000,000 | TechCrunch |
Published ranges by buyer type
| Buyer type | Published range to the company |
|---|---|
| Enterprise buyers (operating companies, 20 to 40+ people) | $100,000 to $4,000,000 at the top of the market; one publishes $100,000+ qualified, $500,000+ multi-team, $1,000,000+ unique; two publish $383,000 to $897,000 for 100 people and 10 years; one publishes $10,000 to $1,000,000+ per partnership, recurring |
| Buyer built for small and mid-size operators | Bands of $100,000 to $250,000, $250,000 to $750,000 and $750,000 to $1,000,000 by industry; one closed deal shown at $173,163 |
| Fastest-paying marketplace | $20,000 to $5,000,000, paid within 7 days of passing review |
| Shut-down and small-company specialists | $10,000 to $300,000, two to four weeks |
| Code buyers | $5,000 floor per repository; $10,000 to $100,000 for legacy code; up to $1,000,000 for full operating records |
Every figure is a buyer's own published figure or named press, checked October 6, 2026, with the source kept on file. We do not name the buyers we introduce companies to.
See what your company's records could get.
Ten questions, under five minutes, built from the buyers' own published ranges.
Get my estimate →What the pattern says
- The buyer excluded customer profiles from a $10 million deal. Operating history is the asset, not the customer list.
- Closed companies are a real market: roughly 100 deals a year at one vendor alone, at $10,000 to $100,000 each.
- Code has a floor price ($5,000 per repository) and a published ceiling in the hundreds of thousands.
- Terms move. One enterprise buyer changed its published program terms in September 2026 without notice.
How this list is kept
Only figures published by a buyer or reported by a named outlet, with the date, and the source kept on file. No estimates, no made-up tickers. We do not name the buyers we work with. Updated monthly. If you have a public figure that belongs here, email bristol@briggsanalytics.com.
In short
- Google paid $10M for Spirit Airlines' operating records (Aug 2026), with customer profiles excluded.
- Closed startups: $10K to $100K each through wind-down firms, about 100 a year at one of them.
- Code: a $5K floor per repository at one marketplace; published deals $68K to $220K.
- Published ranges to companies run $10K to $4M depending on buyer type, size and years.
Questions owners ask.
Are these offers I can expect?
No. They are the public record. Your offer depends on your people, years, systems, rights and the buyer.
Why are there so few closed deals on the list?
Most buyers publish ranges, not closed deals. The ranges are in the second table.
Is the $10M Spirit number for everything?
For the airline's business data, with passenger profiles carved out, in a bankruptcy auction with three bidders.
How often is this updated?
Monthly, and whenever a buyer changes a published figure.
Briggs AnalyticsWe introduce business owners to the buyers that license company records. We never see your data. Philadelphia, PA.