How much is my company's data worth?
In this article
Who actually pays for business records?What makes the number go up?Is this the same as selling my customer list?What if my company is small or already closed?How do I find out my number?Who actually pays for business records?
The teams training large AI models ran out of public internet to learn from in 2025. What they want now is how real businesses get work done: a support ticket and how it got solved, a job estimate and the change orders behind it, a month-end close with its reconciliations. In August 2026, Google paid $10 million for Spirit Airlines' operating records, with two data buyers as the other bidders at $12.5 million and $7.5 million (SiliconANGLE, citing Reuters).
You will not sell to Google directly. About a dozen companies sit in between, in six types: enterprise buyers, a buyer built for small operators, a fast-paying marketplace, shut-down specialists, code buyers and a multi-lab platform. They license a scrubbed copy of your records, pay you, and pass the clean version on. Each one publishes what it pays. Every type, side by side.
What makes the number go up?
Four things, in order.
| Factor | Why it matters |
|---|---|
| Years of history | Ten years of tickets shows how a business changes. Two years is a snapshot. Most enterprise buyers want three or more. |
| People | More people means more work recorded. The enterprise buyers start around 20 to 30 employees; other buyers take smaller companies. |
| Connected systems | A ticket that links to a code change that links to an invoice is worth far more than any one of them alone. |
| Clean rights | If your customer contracts allow it and your contractors signed their work over, the deal moves in weeks instead of months. |
Is this the same as selling my customer list?
No. Customer names, contact lists, card numbers and health records are removed before anything is shared, and you approve every category first. Buyers are paying for how the work got done, not who it was done for. Most agreements are non-exclusive, so you can do it again.
See what your company's records could get.
Ten questions, under five minutes, built from the buyers' own published ranges.
Get my estimate →What if my company is small or already closed?
The enterprise buyers start around 20 to 30 people. But a different set of buyers takes smaller companies and shut-down startups of any size, as long as the code and the project history are intact. Those deals run $10,000 to $300,000 and close in two to four weeks, because a founder decides alone. More on shutting down.
How do I find out my number?
Answer ten questions about people, years, systems and situation. The estimate uses the same math the buyers publish. Then a 20-minute call confirms scope, and we introduce you to the buyer that pays the most for your kind of company the same day.
In short
- Buyers pay $10K to $1M+ for a scrubbed copy of how a business runs.
- Years, people, connected systems and clean rights set the number.
- Customer names never go in. You keep the company and the records.
- Shut-down startups are the fastest money. Ten-year companies are the biggest.
