Is your Zendesk history worth money?
In this article
What is in a Zendesk and Freshdesk exportWhy buyers want itHow to export itWhat is removedWhat it pairs withWhich buyers name itWhat is actually in a Zendesk and Freshdesk export
- Every ticket with its full conversation, internal notes, status changes and tags
- Macros and the help center articles agents linked
- Satisfaction ratings and the comments
- Triggers and automations, which encode the process
Why buyers want it
A support ticket is the cleanest unit of work in business: a problem arrives, someone works it, it ends solved or escalated. Buyers want thousands of those with the internal notes, because the notes show the reasoning. Tickets linked to a Jira issue and a code change are the top of the market.
- One enterprise buyer
- lists support and service tickets in its core categories (published, October 2026).
- Another enterprise buyer
- names support transcripts among the records it licenses (published, October 2026).
- The multi-lab licensing platform
- "a support ticket linked to the Slack thread and the pull request that fixed it" is its example of a value multiplier (published, 2026).
- A data-services buyer
- lists tickets and systems of record as what it buys (published, 2026).
How to export it
You do not have to do this before talking to a buyer. The buyer walks your admin through it once a deal is scoped. For reference, as of October 6, 2026:
- Zendesk: an admin opens Admin Center, then Account, then Tools, then Reports, then Export. Full JSON export is available on Professional and Enterprise after Zendesk enables it for the account.
- Freshdesk: Admin, then Account, then Export data.
- The API is the alternative and keeps internal notes and events attached.
- Help center articles export separately and are worth including.
Vendors move menus. Check the vendor's help center for the current path.
See what your company's records could get.
Ten questions, under five minutes, built from the buyers' own published ranges.
Get my estimate →What is removed before anyone sees it
- Requester names, emails and phone numbers become tokens
- Card, account and ID numbers pasted into tickets
- Attachments with personal data
- Anything from a client program whose contract restricts use, if you are a BPO
How scrubbing works, and what every buyer commits to.
What it pairs with
One system is a record. Two linked systems are a story. This is where the number moves most.
- Jira and Linear
- The bug the ticket became.
- Slack
- The internal scramble.
- HubSpot
- The account and its renewal.
Which buyer types name it
Every buyer type, what it publishes, and who it wants.
Industries that run on it
In short
- Zendesk and Freshdesk: highest demand among buyers. 4 of the 6 buyer types name this kind of record.
- Years of history and links to other systems drive the number. A snapshot is worth little.
- Names, credentials and anything under a restrictive contract are removed or excluded before use.
- You do not export anything before a deal is scoped. The buyer handles it with your admin.
Questions owners ask.
Our tickets are full of customer details.
That is expected. The buyer tokenizes requesters before use. The reasoning in the ticket is what is licensed.
We have 20,000 tickets. Enough?
Yes. Depth and years matter more than count. Five years of 4,000 a year beats one year of 20,000.
Is Intercom the same?
Close. Intercom has its own page because its data is more conversational.
Do the macros matter?
Yes. They encode your process, and buyers like process.
