Briggs AnalyticsBest data brokers for business owners: how to pick one in 2026
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Your three routes
| Route | Examples | Good for | Watch out for |
|---|---|---|---|
| Go direct to one buyer | micro1, Mode, Polyshares | You already know which buyer fits | You only see one offer |
| Use a broker | Pewter, Jottings, Briggs Analytics | You want someone to find the right buyer and run the deal | Ask who pays the broker |
| List on a marketplace | Grepped | You're fine waiting for a lab to buy | You get paid only when a lab buys |
Questions to ask any broker
- Who pays you? A good broker is paid by the buyer, never by you.
- How many buyers will you compare me against? One buyer is not shopping.
- Is the license exclusive, and for how long? Exclusive means you can only sell that data once.
- When do I get paid? Published timelines run from 7 days (Grepped) to about 3 months (Mode).
- Who removes names and personal details, and do I get it in writing?
- Do you ever touch my files or logins? The answer should be no.
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See what my data is worth →Red flags
- Any fee to you, up front or later.
- A deadline of a day or two on a first offer. Business Insider reported owners getting six-figure offers they had to decide on within 48 hours (Business Insider). What to check before you sign a rushed offer.
- A promised price before anyone has seen your records.
- Asking for passwords. Good buyers have your own team sign in to an approved export.
How Briggs Analytics works
You answer five quick questions and see an estimate right away. We compare your company against the buyers on this list, tell you which ones fit and what to watch for, and introduce you to the best one. The buyer runs the review, makes the offer and handles the data. You pay nothing.
Briggs Analytics is independent. Some buyers named on this page may pay Briggs Analytics a referral fee, and owners never pay us anything. Every figure comes from the buyer's own page or the source linked next to it, checked October 22, 2026. Buyers change their terms often, so confirm on their page before you sign. Disclosures
In short
- Pick a broker that compares several buyers and charges you nothing.
- Ask about exclusivity, payment timing and who removes personal details, in writing.
- Red flags: fees, 48-hour deadlines, prices promised before review, requests for passwords.
Questions owners ask.
Do I need a data broker to sell my company data?
No. You can go direct to a buyer. A broker helps when you don't know which buyer fits or want more than one offer.
Should a data broker charge me?
No. Good brokers are paid by the buyer. Briggs Analytics never charges owners.
What's the difference between a data broker and a data buyer?
A buyer licenses your data and pays you. A broker finds the right buyer and runs the deal, usually paid by the buyer.
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